SEO for Tradies Who Want More of the Right Jobs
When a homeowner needs a roofer, landscaper or builder, they search Google, look at the first few businesses and contact one of them. SEO for tradies is the work that makes sure that business is you, for the jobs and suburbs you actually want.
5-Star Reviews
Word of Mouth Gets You Started, Google Keeps the Work Coming
Most trade businesses start on referrals, and referrals are great until they slow down. The people who need you next have usually never heard of you, so they search for the job and the suburb and choose from what they find.
That search decides a lot. If your business sits on page two, or your website does not show the work you do, the job goes to whoever looked more trustworthy on the first page.
SEO for tradies is one part of our wider SEO services in Penrith. It is built around how homeowners and businesses actually look for a trade, and around bringing in the kind of jobs you want more of.
Results From Trade Businesses Like Yours
Real numbers from real clients, all published in full in our case studies.
A team of two grew to eight, and website enquiries went from 59 to 172 in a year once ongoing SEO started.
Four core Penrith roofing searches moved from page three to page one, and website enquiries rose 83% in five months.
Three websites had produced no leads. The new one brought in 14 enquiries and ranks on page one for 33 searches, including 4th for “limewash painters sydney”.
What Our SEO for Tradies Includes
A Page for Every Service
You Want More Of
If you want more retaining walls and fewer small repairs, your website should say so. We give each service its own page, written for the way customers search for it, so Google knows exactly which jobs to send you.
Location Pages for the
Suburbs You Work In
We write pages for the areas you want to win work in, with real jobs and local detail. On Roof Ranger’s new site, 64% of website enquiries now come straight from a service or location page.
A Google Business Profile
Set Up for Your Trade
We choose the right categories, list every service with a description, add photos of real jobs and keep your service area accurate. For most trades this is where the phone starts ringing.
Project Pages That
Show Your Work
Homeowners judge a tradie on what they have built. We turn your finished jobs into project pages with real photos and suburbs, which gives Google more to rank and gives customers a reason to trust you.
More Reviews That
Mention the Job
We set up a simple way for happy customers to leave a review, and we reply to every one. Reviews that mention the job and the suburb help both your rankings and your next customer’s decision.
Enquiry Forms That
Get You the Details
A good tradie enquiry tells you the job, the suburb and when it needs doing. We set up forms that are easy to fill in on a phone and ask the questions you need answered before you quote.
How Your Customers Search for a Tradie
The Job and the Suburb
Most searches name the work and the place, such as “roof restoration Penrith” or “retaining walls Blue Mountains”. Each service and each area you want more of needs a page that answers that exact search.
The Problem, Not the Trade
Plenty of people search for what has gone wrong rather than who fixes it, like “leaking roof” or “cracked driveway”. Pages and articles that explain the problem and the fix bring in customers before they have chosen anyone.
Near Me, and Right Now
Urgent jobs are usually searched on a phone with “near me” in the search. Those customers mostly choose from the map results, which is why your Google Business Profile matters as much as your website.
Trades We Work With
- Roofers
- Landscapers
- Excavation and civil contractors
- Concreters and concrete pumping
- Builders and renovators
- Plasterers and decorative finishes
- Fire protection services
- Shutters and window furnishings
If you are a plumber, electrician, painter or another trade, the same approach applies, because your customers search in the same way. We work with trade businesses across Penrith, Western Sydney, the Blue Mountains and Australia wide.
How Much Does SEO for Tradies Cost?
Our SEO plans start from $1,000 + GST per month. The right investment depends on how competitive your trade is in your area, how many services and suburbs you want to rank for, and how much work your website needs.
If you mainly want more calls from the map results, Google Business Profile management starts from $500 + GST per month.
You will get a clear, fixed monthly quote before anything starts, so you know exactly what is included and what it costs.
You Work Directly With Us
We are Jordan and Simone, the husband-and-wife team behind JS Website Design. We started the business in Penrith in 2017, and we have been helping service businesses get found on Google ever since.
When you work with us, you deal with us directly. There are no account managers passing messages along. A small, trusted team helps with the day-to-day work, and we stay closely involved in every project, so you always know who is looking after your SEO and what is happening next.
Many of our clients are trades, so we know how busy you are. We keep things simple, ask only for what we need and handle the rest, so you can stay on the tools.
What Our Clients Say
SEO for Tradies FAQs
Is SEO worth it for tradies?
It usually is if customers search for your trade in the areas you work. SEO keeps bringing in enquiries without paying for every click, and the work builds on itself over time. Laser Landscapes has had $2 million of work through its website, and Soldani Projects won more than $100,000 of work in the first five months of its new site.
Should I use SEO or Google Ads?
Ads can bring in work quickly but stop the day you stop paying. SEO takes longer to build and then keeps working. Many tradies use ads while their SEO builds up. We explain the difference in more detail in our article on Google Ads vs SEO.
How long does SEO take to work for a trade business?
Most tradies start to see movement within three to six months, and stronger results over six to twelve months. Google Business Profile improvements often show sooner. Roof Ranger’s website enquiries rose 83% in the first five months. You can read more about how long SEO takes.
Can you target only the jobs and suburbs I want?
Yes, and you should. We build pages around the work you want more of and the areas you want to travel to, rather than trying to rank for everything. That way the enquiries you get are the ones worth quoting.
Do I need a new website first?
Not always. Roof Ranger’s rankings and enquiries improved on their existing site before the redesign. Some sites do hold a business back, though. Soldani Projects had been through three websites that produced no leads, and the new one brought in 14 enquiries in under five months. We will tell you honestly which situation you are in.
What do you need from me?
Mostly photos of your jobs, a list of the services and suburbs you want more work in, and access to your Google Business Profile and website. We write the pages and handle the technical work, so you can stay on the tools.
Do you only work with tradies in Penrith?
No. We are based in Penrith and work with plenty of trades across Western Sydney and the Blue Mountains, and we work with trade businesses Australia wide.
Ready for Google to Send You the Right Jobs?
Book a free SEO review and we will look at your website, your Google Business Profile and who is winning the jobs you want in your area.
You will get a clear picture of what is holding you back and what we would do first.