SEO for Builders That Brings In the Jobs You Actually Want
Homeowners planning a new home or an extension search Google for the build and their suburb, then spend weeks looking through builders’ projects before they call anyone. SEO for builders makes sure your work is what they find, on the searches that lead to the jobs you want more of.
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Your Next Client Is Already Looking at Someone Else's Projects
People rarely choose a builder from a single search. They search for the type of build and their area, such as “second storey extension Penrith” or “knock down rebuild Blue Mountains”, open the first few websites and look closely at the projects each builder has done.
If your business does not show up in those searches, or your website does not show the quality of your work, you are not even on the shortlist. The decision is made before you know the job existed.
SEO for builders is one part of our wider SEO services in Penrith. It focuses on the builds you want more of, the areas you work in and the projects that prove you are the right builder for the job.
Builders and Construction Businesses We Have Helped Get Found
A Blue Mountains builder whose DIY website had produced no leads in two years. The new website brought in its first enquiry on launch day, has brought in 53 enquiries since, and ranks on page one for 53 searches, including “first floor home additions blue mountains” and “deck construction blue mountains”.
“Within the first week of the new launch the phone was ringing the difference having a good website makes is phenomenal!”
Matthew Brownjohn, Brownjohn Constructions
A Venetian plaster and decorative finishes business that had been through three websites without a single lead. The new website brought in 14 enquiries in under five months, including an interior designer, an architecture practice and a commercial fit-out, and ranks on page one for 33 searches.
“After many attempts of getting our webpage redesigned we are so glad to have found Jordan and Simone.”
Teresa Soldani, Soldani Projects
A landscaping business that grew into commercial, government and civil work. We added a page for each type of work and a separate commercial enquiry form, and the website now ranks on page one for 336 searches, up from 142 a year earlier.
“They’ve now built two websites for me, and both have delivered an exuberant return on investment, far exceeding my expectations.”
Andrew Vasiliev, Laser Landscapes
How People Choose a Builder Online
They Search for the Build and the Area
Nobody searches for “a builder” and leaves it there. They search for the work they want and where they live, such as “granny flat builders Penrith” or “home extensions Blue Mountains”, so every type of build you want more of needs its own page that answers that search.
They Look Closely at Your Projects
For a job this size, people want to see what you have built before they talk to you. Real project pages with photos, the suburb and a short story about the job do more to win a quote than any amount of copy about quality.
They Check That You Can Be Trusted
Before they call, most people look at your Google reviews, check that you are licensed and look for signs that you finish jobs properly. A website that makes those things easy to find wins the enquiry over a builder who makes people hunt for them.
What Our SEO for Builders Includes
A Page for Every
Type of Build
New homes, knock down rebuilds, extensions, second storeys, renovations and granny flats all attract different people. We give each build you want more of its own page, written in plain English around the way people search for it.
Project Pages That
Prove Your Work
We turn your finished jobs into project pages with photos, the suburb and what the client wanted. They help you rank in the areas you build in, and they show people the standard of your work before they pick up the phone.
Pages for the Areas
You Build In
Rather than a list of suburb names, we use your real projects and local detail to show Google which areas you cover. That is how Brownjohn Constructions ranks in Blackheath, Blaxland and across the Blue Mountains.
A Google Business Profile
Full of Real Jobs
Your profile often appears before your website does. We set the right categories, list every type of build, add photos of finished projects and keep it active, so your business shows up in the map results for the areas you work in.
Articles That Catch
People Early
People planning a build search for things like what an extension costs, how long it takes or whether they need council approval. We turn those questions into clear articles that bring people to your website months before they are ready to choose a builder.
Enquiry Forms That Sort
Serious Projects
A good form asks for the type of build, the suburb and a rough budget, so you can see which enquiries are worth a site visit before you spend an afternoon quoting. We keep it simple enough that genuine clients still fill it in on a phone.
Your Customers Research for Months Before They Call
A new home or a second storey is one of the biggest purchases most people will ever make, so they take their time. Many start researching costs, designs and builders months before they are ready to talk to anyone.
That changes how SEO should work for a builder. Ranking for “builder” and your suburb matters, but so does being the website that answered their questions along the way, because by the time they are ready to build, they already know your name and have seen your work.
It also means your website needs to show the things people check before they trust a builder with a job this size. In NSW, a builder’s name and licence number must be shown in all advertising, which includes your website, and the NSW Government’s building advertisement rules set out exactly what has to appear. We make sure your licence details, reviews and memberships are easy to find on every page, so the people you want to work with can tick you off their list quickly.
Builders We Can Help
- Custom and new home builders
- Renovation and extension builders
- Knock down rebuild and duplex builders
- Granny flat and second storey builders
- Commercial and fit-out builders
- Civil, excavation and landscape construction
If you are a specialist trade rather than a builder, such as a roofer, electrician or concreter, our page on SEO for tradies explains how we approach the work you do.
Should a Builder Focus on Local SEO?
For most builders, yes. Even if you will travel for the right job, most of your work comes from a handful of areas, and the people in those areas search with a suburb or “near me” in mind.
That makes your Google Business Profile, your project pages and your pages for each area you work in the most valuable work. Builders who cover a wider region, such as the Blue Mountains or the Hills District, usually need a page for each part of it, backed by real jobs in those suburbs.
Our pages on local SEO in Penrith and Google Business Profile management explain how we win the map results.
How Much Does SEO for Builders Cost?
Our SEO plans start from $1,000 + GST per month. The right investment depends on how many types of build and areas you want to rank for, how competitive building is in your area and how much work your website needs.
If your website is the problem, a new website is often the better first step. Our websites start from $4,500 + GST for a multi-page website, and payment plans are available so you can spread the cost into repayments that suit your cash flow.
Our SEO plans run month to month with 30 days notice, and you will get a clear, fixed quote before anything starts. Our guide to how much SEO costs in Australia explains what you should expect to get for your money.
You Work Directly With Us
We are Jordan and Simone, the husband-and-wife team behind JS Website Design. We started the business in Penrith in 2017, and we have been helping service businesses get found on Google ever since.
When you work with us, you deal with us directly. There are no account managers passing messages along. A small, trusted team helps with the day-to-day work, and we stay closely involved in every project, so you always know who is looking after your SEO and what is happening next.
We have built websites and looked after SEO for builders, landscapers and construction businesses across Western Sydney and the Blue Mountains, so we know how people choose a builder and what makes them pick up the phone.
What Our Clients Say
SEO for Builders FAQs
How long does SEO take for a builder?
Most builders start to see movement within three to six months, and it usually takes six to twelve months to see the full results. It works a bit like the gym, where you do not see the change straight away but it builds steadily if you keep at it. You can read more about how long SEO takes.
Can SEO help me get bigger jobs instead of small ones?
Yes. Your website ranks for the work it talks about, so we build pages around the jobs you want more of and leave out the ones you do not. When Laser Landscapes moved into commercial and civil work, we added pages for that work and a separate commercial enquiry form, so the website could compete for the bigger jobs.
Do I need a new website before I start SEO?
Not always. If your website looks professional, loads quickly and already brings in some enquiries, SEO can build on what you have. If it is outdated or has never produced a lead, a new website usually comes first, as it did for Brownjohn Constructions and Soldani Projects. We will tell you honestly which situation you are in.
Should my licence number be on my website?
In NSW, yes. A builder’s name and licence number must be shown in all advertising, and that includes your website. It also helps you win work, because many people check a builder’s licence before they get in touch.
What do you need from us?
Mostly photos of your finished projects, a few details about each job and access to your Google Business Profile and website. We write the project pages and service pages for you and send them to you to approve before anything goes live.
Should I use Google Ads or SEO?
Ads can bring in enquiries quickly but stop the day you stop paying. SEO takes longer to build and then keeps working, which suits builders whose clients research for months. Our article on Google Ads vs SEO explains the difference.
Do you work with builders outside Penrith?
Yes. We are based in Penrith and work with builders and construction businesses across Western Sydney, the Blue Mountains and Australia wide.
Ready for More of the Right Building Jobs?
Book a free SEO review and we will look at your website, your Google Business Profile and the builders showing up above you for the work you want more of. You will get a clear picture of what is holding you back and what we would do first.