SEO for Accountants Who Want More of the Right Clients
The clients you most want to work with are searching Google, and increasingly ChatGPT, for an accountant who understands their situation. SEO for accountants makes sure your firm is the one they find, for the specialist work you are best at.
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Most Accounting Firms Are Chasing the Same Search
Search “accountant” and your suburb, and you will find a page full of established firms, most of them with ten or more years of Google history behind them. A newer or smaller firm can spend years trying to outrank them for that search and still end up on page two.
Your best clients usually search differently. A farming family looks for an agribusiness accountant, an NDIS provider looks for someone who understands their funding, and a content creator looks for an accountant who knows how creator income is taxed. Those searches are national, far less crowded and much more likely to turn into a client.
SEO for accountants is one part of our wider SEO services in Penrith. It starts with finding the specialist searches your firm can realistically win, then building the pages that rank for them.
What SEO Did for Schofields Accountants
A brand new firm in one of Sydney’s most crowded markets, and what happened when it stopped chasing the same searches as everyone else. The full story is published in our case study.
Schofields Accountants opened in 2023 in the Hills District, one of the most crowded markets in Sydney. In twelve months the site went from ranking on page one for 155 searches to 465, and from 61 searches in the top three to 255.
The searches that moved were the specialist ones. “Content creator accountants” went from position 34 to 5, “bookkeeping for NDIS providers” from 13 to 4, and “agribusiness accounting” from 43 to 15.
The site has recorded 105 visits from AI assistants, and one of them was a content creator with 1.2 million followers who asked ChatGPT for an accountant and became a client. Calls from the Google Business Profile also rose 48% in a year.
How Clients Choose an Accountant Online
They Search for Their Situation
People rarely search for “an accountant”. They search for the thing they need help with, such as “SMSF accountant”, “property investment accountant” or “accountant for doctors”. Each specialist area you want more work in needs a page that answers that exact search.
They Check That You Understand Them
Before anyone gets in touch, they read your page to see whether you actually know their industry. A page written by someone who understands NDIS funding or farm succession wins that client, and a generic services page loses them.
They Ask AI for a Recommendation
More people now ask ChatGPT or Google’s AI answers to recommend an accountant. Those tools read the same pages Google does, and they favour clear, specific pages that answer a real question. That is how Schofields Accountants was recommended to a creator with 1.2 million followers.
What Our SEO for Accountants Includes
Niche Research Before
Anything Is Written
We start by working out what your firm is genuinely better at than the firm down the road, then check which of those areas people are actually searching for. You end up with a short list of specialist searches you can win, rather than a long list of terms you cannot.
A Page for Every
Specialist Service
Each niche gets its own service page, written for the client who searches for it. We often test a new niche with an article first, and only build the full page once the search interest is proven, which is how Schofields added content creators, dentists and strata.
Articles That Answer
Your Clients' Questions
Your clients have the same questions every tax time, from registering a side hustle to what they can claim. We turn those questions into clear articles that bring in new visitors and show them you know what you are talking about. One of these is now among the most visited pages on the Schofields website.
A Google Business Profile
That Brings In Calls
Local clients still matter, and many of them ring straight from your Google Business Profile without visiting your website. We keep your profile accurate and active and help you collect reviews. Schofields Accountants now holds 68 reviews at a 5.0 star average.
Pages That AI Assistants
Can Recommend
We structure every page so Google and AI assistants can understand exactly who you help and how. Clear headings, plain answers and the right schema markup make your firm easier to cite when someone asks for a recommendation.
Content You Approve
Before It Goes Live
You know the technical detail better than anyone, so we draft every page and article in plain English and send it to you to check before it goes live. Nothing is published under your firm’s name until you are happy with it.
Specialist Areas Worth Ranking For
- NDIS providers
- Agribusiness and farming
- Content creators and influencers
- Dentists and medical practices
- Strata managers
- SMSF and retirement planning
- Property investors
- Tradies and construction businesses
The first five are areas we have built and ranked pages for with Schofields Accountants. The others are examples of specialist searches Australians make every month. The right niches for your firm will come from the work you already do well, and we will check the search demand for each one before we build anything.
Do Accounting Firms Still Need Local SEO?
Yes, for most firms it still matters. Plenty of clients want an accountant they can meet in person, and they choose from the map results when they search nearby.
For Schofields Accountants, calls straight from the Google Business Profile rose from 96 to 142 in twelve months, which is now more first contacts than the website’s contact form brings in. The niche pages bring in clients from across Australia, and the profile keeps the local work coming.
If local clients are your main focus, our pages on local SEO in Penrith and Google Business Profile management explain how we win the map results.
How Much Does SEO for Accountants Cost?
Our SEO plans start from $1,000 + GST per month. The right investment depends on how many specialist areas you want to rank for, how competitive they are and how much work your website needs.
If you want to start smaller, an SEO audit from $1,000 + GST shows you what is holding your website back and which searches are worth going after. Google Business Profile management on its own starts from $500 + GST per month.
You will get a clear, fixed monthly quote before anything starts, so you know exactly what is included and what it costs.
You Work Directly With Us
We are Jordan and Simone, the husband-and-wife team behind JS Website Design. We started the business in Penrith in 2017, and we have been helping service businesses get found on Google ever since.
When you work with us, you deal with us directly. There are no account managers passing messages along. A small, trusted team helps with the day-to-day work, and we stay closely involved in every project, so you always know who is looking after your SEO and what is happening next.
We have worked on the Schofields Accountants website every month since 2023, and long-term relationships like that are how we like to work.
What Our Clients Say
SEO for Accountants FAQs
Is SEO worth it for accountants?
It usually is, because a single good client can be worth thousands of dollars in fees every year. SEO keeps bringing in enquiries without paying for every click, and the pages you build keep working. Schofields Accountants has received 140 website enquiries since launch, with enquiries up 24% in the last year.
Should my firm target local searches or specialist ones?
Most firms do best with both. Specialist searches bring in clients from across Australia with much less competition, while your Google Business Profile brings in local clients who want to meet in person. For a newer firm, the specialist searches are usually the faster win.
How long does SEO take for an accounting firm?
Most firms start to see movement within three to six months, and stronger results over six to twelve months. Specialist searches tend to move faster than competitive local ones. You can read more about how long SEO takes.
Can SEO help my firm show up in ChatGPT?
It can help. AI assistants draw on clear, well structured pages that answer a specific question, which is the same thing good SEO produces. Schofields Accountants has recorded 105 visits from AI assistants without any separate AI work, because their niche pages already answered the questions people were asking.
Who writes the content, and will it be accurate?
We write it, and you check it. We draft every page and article in plain English and send it to you before it goes live, so the technical detail is right and nothing is published that you are not comfortable with.
Do you work with bookkeepers and financial advisers too?
Yes. The same approach works for bookkeepers, tax agents and financial advisers, because their clients also search for help with a specific situation.
Do you only work with accountants in Penrith?
No. We are based in Penrith, and we work with accounting firms across Australia. Schofields Accountants is in the Hills District, and most of its new clients now find it through national searches.
Find the Searches Your Firm Can Win
Book a free SEO review and we will look at your website, your Google Business Profile and the searches your ideal clients are making. You will get a clear picture of where your opening is and what we would do first.