Case study
TreeRex Tree Management
From a one-page Wix site that brought in nothing to more than $100,000 of work and two large commercial tenders.
Web DesignWordPressArborists, Hills District and Greater Sydney
Results at a glance
A website that went from no leads to six-figure tenders
The old website was not bringing in work
Greg Major runs TreeRex Tree Management, a team of arborists working across the Hills District and Greater Sydney. The business does tree removal, pruning, stump grinding, emergency work and commercial vegetation management.
Greg’s old website was a one-page Wix site that someone else had built for him. It was online, but it was not doing anything for the business. In Greg’s words, it got him no leads.
That is a common problem for trade businesses. People hear about you from a neighbour or see your truck, then they look you up. If the website looks thin or out of date, they keep looking. Commercial clients move on even faster, because they need to trust you with bigger jobs and bigger sites.
TreeRex works for homeowners, strata managers, builders, councils and commercial sites, so the website had to speak to all of them without getting complicated. The brief was to make TreeRex look like the established, capable business it is, get it found on Google, and make it easy for the right people to ask for a quote.
A website that brings in no leads is not a cheap website. Every person who checked TreeRex out and moved on was a job that went to someone else.
The approach
From a one-page site to a website that wins work
The old site was a single page. It had a strong look, but it gave people almost nothing to go on and no easy way to ask for a quote. We rebuilt it from the ground up as a WordPress website and launched it in November 2024.
A one-page Wix site built by someone else.
A first screen with a logo over a full-screen image and no headline.
No individual service pages for Google to find.
A side tab as the only way to ask for a quote.
No leads, in Greg’s words.
A WordPress site with ten main pages.
A clear headline, service area and quote form on the first screen.
Six service pages plus a commercial vegetation management page.
A quote form that asks for the job address and accepts photos.
88 form enquiries, plus phone calls.
The old first screen. A logo over a full-screen image, with no headline, no services and no quote form.
The new first screen. A clear headline, the service area and a quote form that accepts photos.
The rest of the old page. Two short paragraphs, three links and a side tab for quotes, with nothing about individual services.Every service now has its own page, so people searching for tree removal, pruning, stump grinding or emergency work land on a page about exactly that.
The commercial work is spelt out plainly, which is what large clients look for before they pick up the phone.
Asking for a quote takes a minute, and more than half of all enquiries now arrive with photos attached.
The new site went live in November 2024. The first genuine enquiry came through eleven days later.
The results
More than $100,000 of work from one website
The figure that matters most is the one Greg tracks himself. Since the new website launched, it has brought in more than $100,000 of work for TreeRex. That is more than twenty times what the website cost to build.
The first big job came quickly. Not long after launch, a commercial client chose TreeRex for a $10,000 job. When Greg asked why, they told him the website looked professional and that was why they went with him.
| Measure | Figure |
|---|---|
| Work won through the website, November 2024 to October 2026 | $100,000+ |
| Return compared with the cost of the website | 20x |
| Commercial job won in the first month | $10,000 |
| Genuine website enquiries in the same period | 88 |
Bigger clients are now finding TreeRex
The more recent enquiries show where the business is heading.
A large civil construction company was looking for an arborist and asked ChatGPT for a recommendation. ChatGPT recommended TreeRex and pointed them to the website. They looked through the site, then picked up the phone and called Greg. TreeRex is now tendering for a six-figure job with them.
A large mining company also reached out through the website about upcoming work. Greg has submitted his tender, and the job could be worth up to $500,000. It has not been decided yet.
When someone asks an AI tool who to call, it reads websites to decide. A clear, well-structured site gave ChatGPT everything it needed to recommend TreeRex, and that recommendation turned into a six-figure tender.
Greg is clear that none of these opportunities would have come from his old website.
Enquiries
88 genuine enquiries through the website
These are website form enquiries, with launch tests, sales pitches and one double submission removed. Phone calls from the website go straight to Greg and are not counted, so the real number is higher.
Website enquiries per month
Average genuine enquiry form submissions per month. Higher is better.
| Year | Website enquiries | Average per month |
|---|---|---|
| Old Wix site | None, in Greg’s words | 0 |
| 2024, from launch in late November | 3 | 1.5 |
| 2025 | 42 | 3.5 |
| 2026, January to September | 43 | 4.8 |
| Total since launch | 88 | 3.8 |
Enquiries are growing as the site settles in. In the last twelve months the website brought in 52 enquiries, compared with 36 in its first eleven months, which is 44% more.
The site does not rely on big traffic numbers. It gets around 150 visits a month, and roughly one in every 40 visits turns into an enquiry. That is what happens when the right people land on a website that answers their questions and makes it easy to ask for a quote.
The right kind of enquiries
Most enquiries are the residential work TreeRex was built on: tree removals, pruning, hedges, palms and stump grinding. They come from right across Sydney, including the Hills District, the North Shore, the Inner West, the Northern Beaches, St George, the Hawkesbury and Western Sydney. Alongside those, the website brings in work a basic site rarely attracts.
More than half of all enquiries arrive with photos or documents attached, which means Greg can quote faster and with fewer wasted site visits.
Found on Google for urgent work
The site appears on page one of Google for searches like "emergency tree removal sydney" and "emergency tree services sydney", the kind of searches people make when a tree is already down.
Enquiry figures are Elementor form submissions on treerex.com.au from 19 November 2024 to 30 September 2026, from all traffic sources, with launch tests, sales pitches and one double submission removed. The revenue figure, the first-month job, the tenders and the result from the previous Wix site are Greg’s own. Search positions are Google Search Console averages for July to September 2026.
In Greg’s words
What Greg says
Google review"Thanks to Jordan and Simone I don’t need to, it’s all sorted for me and the web leads consistently roll in."
Google review"As a self employed tradesman I know very little about websites and SEO. Thanks to Jordan and Simone I don’t need to, it’s all sorted for me and the web leads consistently roll in.
I cannot recommend these guys enough."
Five star Google review for JS Website Design, 31 December 2024. Reproduced word for word.Greg talks about working with us on the TreeRex website, in his own words.
Greg Major, Owner, TreeRex Tree ManagementWhy it worked
What made the difference
Three things, and none of them are complicated.
Word of mouth now runs through the website too. Several enquiries mention a friend, a neighbour or a local Facebook group who recommended Greg. Those people still checked the website before getting in touch, and it gave them a reason to go ahead.
Next step
Is your website winning you work?
If your website is not bringing in enquiries, it is not a small problem. It means the people checking you out after a referral, a Google search or an AI recommendation are choosing someone else.
We will look at your website, your rankings and your Google Business Profile, and tell you plainly what is holding it back and what it is costing you.
If you are in a trade, you can also see what goes into our websites for tradies.