Search Engine Optimisation

Googles num100 change

Google’s “&num=100” Change: Why You Might See Keyword Ranking Drops

If you’ve noticed sudden drops or missing data in keyword ranking reports lately, you’re not alone. Google has quietly made a technical change that’s impacting how SEO professionals and digital marketers track rankings, specifically, it’s no longer possible to see results beyond the first page of Google search. What Happened For years, SEO tools relied […]

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Google Ads vs SEO: Which Is Right for Your Penrith Business?

Google Ads vs SEO: Which Is Right for Your Penrith Business?

One of the most common questions business owners in Penrith ask is whether they should invest in SEO or Google Ads. Both are powerful ways to attract customers online, but they work in very different ways, and knowing which is right for your business can make a big difference to your results. Well today is

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Content is King_ How Blogging Boosts SEO and Drives Traffic

Content is King: How Blogging Boosts SEO and Drives Traffic

In today’s competitive digital landscape, businesses need more than just a static website to stand out. Regular blogging is one of the most effective ways to enhance your online presence, improve SEO, and attract more traffic to your site. But blogging does more than boost rankings; it establishes your business as an industry leader and

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Optimising Your Google Business Profile for Local SEO

The Ultimate Guide to Optimising Your Google Business Profile for Local SEO

If you’re a small business owner, your Google Business Profile (GBP) is one of the most powerful tools to attract local customers. With the right setup and optimisation, your profile can help you stand out in search results, drive more traffic, and increase conversions. In this guide, we’ll walk you through the essential steps to

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5 Common Google Business Profile Mistakes (And How to Fix Them)

5 Common Google Business Profile Mistakes (And How to Fix Them)

Your Google Business Profile (GBP) is one of the most effective tools for connecting with local customers, but only if managed correctly. Mistakes in your profile can lead to lost opportunities, lower rankings, and frustrated customers. Let’s explore five common mistakes businesses make with their Google Business Profiles and how to fix them. 1. Incorrect

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How Google Business Profiles Help Small Businesses Stand Out Locally

How Google Business Profiles Help Small Businesses Stand Out Locally

For small businesses, standing out in the local market can feel like an uphill battle. That’s where a well-optimised Google Business Profile (GBP) comes in. With the right setup and strategy, your GBP can help you appear in front of local customers, drive foot traffic, and generate more leads. Let’s explore how this powerful tool

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Why SEO Isn’t Optional- The Importance of Search Engine Optimisation for Local Businesses

Why SEO Isn’t Optional: The Importance of Search Engine Optimisation for Local Businesses

For local businesses, the internet is often the first stop for customers searching for products or services. But with countless competitors vying for attention online, how do you stand out? The answer lies in Search Engine Optimisation (SEO). If your business isn’t investing in SEO, you’re leaving valuable traffic—and potential revenue—on the table. What is

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Choose the Right SEO Company

How to Choose the Right SEO Company for Your Business

In today’s competitive digital landscape, Search Engine Optimisation (SEO) is essential for any business looking to enhance its online presence and attract more customers. A robust SEO strategy can increase your website’s visibility, drive targeted traffic, and ultimately boost your sales. However, achieving these results requires partnering with the right SEO company. Selecting the right

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Beginner's Guide for Businesses

SEO Basics: A Beginner’s Guide for Businesses

In today’s digital age, having a strong online presence is crucial for the success of any business. Search Engine Optimisation (SEO) is a powerful strategy that can help new businesses build visibility and attract targeted traffic.  This guide will walk you through the fundamentals of SEO, explain its importance for businesses, and provide simple steps

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google business reviews

9 Tips To Get The Most Out of Your Google Business Listing

Creating a Google Business Profile is an excellent way to boost your online visibility and help customers find your business faster. It’s one of the key ranking factors that Google uses when displaying search results. As more businesses try to get a share of online traffic, optimising your online presence to remain competitive is becoming

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